Welcome to SCH-Advisory

SCH-Advisory is a boutique firm that partners with FMCG and retail teams to navigate growth across Africa and the Middle East.

Growth in Africa and the Middle East is inherently complex. Markets evolve quickly, data is often fragmented, and the distance between strategic intent and in-market reality can be significant.

SCH-Advisory exists to bridge that gap.

We deliver tailored solutions that brings clarity to complex decisions considering three core pillars in market expansion.

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Note from the founder

“I founded SCH-Advisory because I believe strong commercial decisions come from a deep understanding of the shopper, the product, and the market in which they operate. I bring this lens to every engagement — and I ensure the right people are brought in to deliver the best possible outcomes.”