What we do

• Shopper behaviour & path-to-purchase studies 
• Consumer usage, attitudes & unmet needs 
• Social listening & sentiment tracking 
• Pack, price & format testing 

We uncover how real consumers think, behave, and make purchase decisions. Through in-market surveys, social listening, usage studies, and behavioural analysis, we build a picture of demand that goes beyond data points — it tells you why people do what they do, and what they need next. 

In essence: We help you understand if, how, and why your product will work in a market.

• Country & category assessments (single or multi-market) 
• Channel mapping & outlet auditing 
• Competitive landscape analysis 
• Entry model evaluation: direct, distributor, or hybrid 

 We help you assess whether a market is worth entering, and if so, how. We combine macro data with on-the-ground intelligence — store audits, channel mapping, competitive analysis — to give you a fact base, not a guess. 

• Private Brand programme design & maturity assessment 
• Tier architecture & range strategy 
• Innovation roadmaps & white-space identification 
• Supplier strategy & benchmarking 
• Category-level PB growth plans 

This is where deep product knowledge meets commercial strategy. We help retailers and manufacturers design, grow, and optimise Private Brand programmes — from tier architecture and range planning to innovation pipelines and supplier alignment. With experience across 20+ markets, we know what works at shelf level. 

In essence: We help retailers build Private Brand programmes that compete — not just on price, but on relevance.

Concept development from insight to proposition 

• Consumer concept testing & validation 
• Product-market fit assessment 
• Sensory & attribute prioritisation 

Before you invest in production, you need to know the concept holds up. We help teams develop product concepts grounded in real consumer insight, then test them — so you launch with confidence, not hope.

In essence: We help you get the product right before you invest in getting it to market.

• Business case development & review 
• GTM model design (channel, pricing, distribution) 
• Scenario planning & sensitivity analysis 
• Cross-functional feasibility: sales, finance, supply chain 

A good strategy is worthless if the commercial model doesn’t work. We stress-test your plans — the cost assumptions, the route-to-market options, the pricing architecture, the ROI scenarios — so you know what you’re signing up for before you commit. 

In essence: We stress-test your plan so you can commit with confidence, not cross your fingers.

• Portfolio architecture & rationalisation 
• Pricing strategy & competitive positioning 
• Demand-space frameworks to guide innovation
• Pack-price laddering 

We advise on how to position the right SKUs, in the right packs, at the right price points. Whether you’re rationalising a bloated range or building out a new tier, we connect shopper data with commercial logic to make the portfolio work harder.

In essence: We help you define the right offer for the right shopper, in the right context.