Shopper & Consumer Research

UNDERSTANDING THE CONSUMER / SHOPPER

• Shopper behavior & path-to-purchase studies  
• Consumer usage, attitudes & unmet needs  
• Social listening & sentiment tracking  
• Pack, price & format testing 

We uncover how real consumers think, behave, and make purchase decisions. Through in-market surveys, social listening, usage studies, and behavioural analysis, we build a picture of demand that goes beyond data points — it tells you why people do what they do, and what they need next. In essence: We help you understand if, how, and why your product will work in a market.

Market Assessments & Entry Strategy

UNDERSTANDING WHERE TO PLAY

• Country & category assessments (single or multi-market) 
• Channel mapping & outlet auditing 
• Competitive landscape analysis 
• Entry model evaluation: direct, distributor, or hybrid 

 We help you assess whether a market is worth entering, and if so, how. We combine macro data with on-the-ground intelligence — store audits, channel mapping, competitive analysis — to give you a fact base, not a guess. 

Private Brand Strategy Development

BUILDING BRANDS THAT THE RETAILER OWN

• Private Brand programme design & maturity assessment 
• Tier architecture & range strategy 
• Innovation roadmaps & white-space identification 
• Supplier strategy & benchmarking 
• Category-level PB growth plans 

This is where deep product knowledge meets commercial strategy. We help retailers and manufacturers design, grow, and optimise Private Brand programmes — from tier architecture and range planning to innovation pipelines and supplier alignment. With experience across 20+ markets, we know what works at shelf level. 

In essence: We help retailers build Private Brand programmes that compete — not just on price, but on relevance.

Product Concept Development & Testing

DE-RISK THE CONCEPT BEFORE YOU COMMIT

• Consumer concept testing & validation 
• Product-market fit assessment 
• Sensory & attribute prioritisation 

Concept development from insight to proposition 
Before you invest in production, you need to know the concept holds up. We help teams develop product concepts grounded in real consumer insight, then test them — so you launch with confidence, not hope. In essence: We help you get the product right before you invest in getting it to market.

Go-to-Market Strategy & Commercial Feasibility

PRESSURE-TESTING THE STRATEGY

• Business case development & review 
• GTM model design (channel, pricing, distribution) 
• Scenario planning & sensitivity analysis 
• Cross-functional feasibility: sales, finance, supply chain 

A good strategy is worthless if the commercial model doesn’t work. We stress-test your plans — the cost assumptions, the route-to-market options, the pricing architecture, the ROI scenarios — so you know what you’re signing up for before you commit. 

In essence: We stress-test your plan so you can commit with confidence, not cross your fingers.

Portfolio & Pricing Strategy

STAYING RELEVANT AND PROFITABLE

• Portfolio architecture & rationalisation 
• Pricing strategy & competitive positioning 
• Demand-space frameworks to guide innovation
• Pack-price laddering 

We advise on how to position the right SKUs, in the right packs, at the right price points. Whether you’re rationalising a bloated range or building out a new tier, we connect shopper data with commercial logic to make the portfolio work harder. In essence: We help you define the right offer for the right shopper, in the right context.